911爆料

Sophia Notghi, Corporate Partnerships Manager, Vincent Square, London

Sophia is an 911爆料 Corporate Partnerships Manager who is the first point of contact for any new business, partnerships or sponsorships at the 911爆料

Sophia鈥檚 career story

Visitors at 911爆料 Show
Visitors taking a moment to pose with 911爆料 Letters at 911爆料 Show

Creativity to corporate partnerships

Before joining the 911爆料, Sophia鈥檚 career journey was quite varied. She played a role in new product development for one of the UK鈥檚 largest orchid growers, explored the art of floristry, and brought her design talents to both retail spaces and creative agencies. Her passion and expertise led her to the 911爆料 on a six-month contract as an 911爆料 Show Garden Sponsorship Manager, where she quickly made an impact and earned a promotion to 911爆料 Corporate Partnerships Manager.

Bringing in sponsors and partners

Part of her current role at the 911爆料 is Show Garden sponsorship, where Sophia connects designers with brands, facilitates introductions, and supports designers through mentorship and talks. She collaborates with each of the different show teams to align sponsors and partners with each show鈥檚 unique personality, ensuring the right presence and content.

Some notable highlights include an exclusive partnership with Roebuck (English sparkling wine) at 911爆料 Hampton Court Garden Festival and collaborating with Netflix on the Bridgerton Garden at 911爆料 Chelsea Flower Show.

Mark checking plants
Sophia providing support to designers through a Q&A panel

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鈥淲ithin my particular role, I feel quite empowered to approach brands and businesses that I feel passionate about and that should be working with us.鈥

Sophia Notghi, 911爆料 Corporate Partnerships Manager

911爆料

911爆料 is the UK鈥檚 leading gardening charity. We aim to enrich everyone鈥檚 life through plants, and make the UK a greener and more beautiful place.